As with any movement started from scratch, it takes a lot of hours and a lot of effort to give it momentum. As the founder of Taste Quest, it means that I occasionally ask myself why I should keep going. Then I remember this video I saw around the time I developed the Taste Quest concept:
I believe Taste Quest is going to rock the world. I could talk all day about the benefits that Taste Quest will offer kids and our communities. But in only one minute, this video, developed by a Norwegian nonprofit, beautifully captures two of the main reasons for why Taste Quest exists.
The first is obvious: kids should not be hungry. It’s easy to watch this and feel your stomach yanking on your heart.
The second is because I want to see more kids affecting real life, positive change. Kids are mighty, but just like adults, many of them need motivation, direction, and a vehicle for enacting that change. Taste Quest’s mission is to empower kids to nourish their bodies, their families, and their communities through play-based food education. Taste Quest wants to make it possible for more kids to be like the classmates in this video, and use their own cooking experiments and nutrition education to pay it forward and help neighbors in need.